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Our vision is to create a better world by connecting people, nonprofits, and brands in a single place to drive more social impact

The Good Deeds app makes it easy to give back to the causes you care about through the everyday shopping of your favorite brands. Our executive leadership team came together under a shared vision to help bring consumers, brands, and nonprofits together to make a positive difference in the world

Social good is in our ethos. With our Certified Pending B Corporation status, we're committed to creating a positive impact. Certified B Corps are a new kind of business that balances purpose and profit to ensure a net positive impact on the environment, their employees, customers, partners, and the larger community.

Our passionate and award-winning executive leadership team has extensive experience working for some of the most recognized brands in the world including Morgan Stanley, Sanford Bernstein, Mars & Co, Twitter, N26, Pfizer, Give Lively, Rakuten Advertising, Lionbridge, Procter & Gamble, WPP, the Coca-Cola Company, Microsoft, SAP and Getty Images, and Brother. We bring this extensive experience to deliver on the mission to help brands, nonprofits, and consumers to make a difference in the world.

Our Executive Leadership Team

Bill Pecoriello

Bill Pecoriello

Founder & CEO

Bill founded Good Deeds in early 2020 while serving as CEO of global consumer insights company Consumer Edge Research, which he founded in 2009. Bill is also the co-founder of Sweet P Bakery, a nonprofit he started with his wife to train and employ adults with intellectual and developmental disabilities. He was previously a Managing Director at Morgan Stanley, where he analyzed consumer products companies for over 7 years. He spent 5 years at Sanford Bernstein as an analyst covering consumer products companies. Prior to Wall Street, Bill was a Project Manager and Strategic Management Consultant at Mars & Co. for 5 years, where he consulted Senior Management Teams of consumer product companies.

Mike Pagano

Mike Pagano

Cofounder, EVP Business Development

As Cofounder and EVP of Business Development, Mike worked closely with Bill to create Good Deeds, and together they continue to develop the company’s strategic vision today. He currently serves as the CRO of Consumer Edge and was previously a Managing Director at Stifel Financial for over 8 years, providing research and trading services to key institutional clients of the firm. Prior to that, Mike spent 9 years in various institutional Sales roles at Bear, Stearns & Co., Kaufman Bros. and Merrill Lynch. In his spare time, Mike enjoys dad’ing, boxing, cooking, dancing, and practicing his Spanish.

John Mann

John Mann

Chief Technology Officer

As Chief Technology Officer, John is responsible for setting the technical standards for the organization and oversees decision-making for our cloud architecture, web, and mobile. He continues to code on a daily basis and has a love of Python and JavaScript. John has worked at well-known tech companies, including Microsoft, Huge, General Assembly, Getty Images, and SAP. In his spare time, John enjoys practicing jiu-jitsu, random card tricks, and learning new technologies.

Marie Le

Marie Le

Chief Marketing Officer

As Chief Marketing Officer, Marie is responsible for owning the Good Deeds brand and driving growth for the company through marketing and communications channels for consumers, brands, and nonprofits. Marie has worked at well-known tech companies, including Twitter, N26 Mobile Bank, Brother, and OpenTable. One of her proudest moments was leading the launch for Twitter Lite into emerging markets, which gave more people access to the platform in developing countries and led to exponential user growth. Marie's work has been featured in Mashable, UK Daily Mail, TechCrunch, PC Magazine, and Time Magazine. In her spare time, Marie loves to travel and explore new countries, dine out, and listen to electronic dance music.

Molly Trerotola

Molly Trerotola

VP, Social Impact Partnerships

As the VP of Social Impact at Good Deeds, Molly Trerotola helps nonprofits raise funding through innovative technology. Her experience spans technology, digital fundraising, and corporate social responsibility in the US and abroad. She has led partnerships with organizations like Pfizer Corporate Responsibility, the Malala Fund, and PayPal. Molly's work has been featured in Forbes, Chronicle of Philanthropy, NBC, and she sits on the Advisory Board Nonprofit PRO. In addition to Molly's passion for racial justice and gender equality, she is a photographer, a salsa dancer, and loves stumbling across live music in Brooklyn.

Paris Loesch

Paris Loesch

EVP, Brand Partnerships

As the EVP of Brand Partnerships, Paris is the commercial lead for the sales and service of all brand, merchant, network, and agency partnerships. Paris' global experience includes working for companies of all sizes, including WPP, P&G, Mondelez, Coke, and Rakuten Advertising. Paris earned her Masters from Purdue University on a full Academic Honors & Leadership Scholarship, was invited to the Wharton School Executive Program, and routinely speaks, coaches, and consults pro bono. Paris is an avid sportswoman and regularly enjoys tennis, golf, biking, and gardening.

Some of the Good Deeds family getting together for dinner

Join the Good Deeds Family

We are a fast-growing team of builders, change-makers, engineers, product managers, designers, marketers, partnerships managers, customer service managers, and more — all working together to help consumers, nonprofits, and brand partners do more good in the world.